QR codes are dead, an internet marketing strategist wrote in AdAge in 2013. The murderer: “easier-to-use apps.”
And yet, four years later, that isn’t the case. Apps have become even more prevalent and perhaps easier-to-use, but Facebook and Snapchat, two of these most-frequently-used apps, are pushing a present and future of QR codesSpotify introduced its own codes last week.
It’s difficult to determine how QR codes became “cool” again. Snapchat, the popular app for teens and young adults, may have helped.
Snapchat created its so-called “Snapcodes” in early 2015, where users could create their own and add friends by scanning them. Everyone from publishers like Mashable to presidential candidate and Vermont Senator Bernie Sanders made a Snapcode: Read more…