Looks like Snapchat has a new copycat: Twitter.
The news app, which earlier this week announced a new slate of live video partnerships, will introduce a new form of advertising within Twitter that seems to be inspired by Snapchat.
Twitter Moments, the curated collection of tweets that any Twitter account (from brands to average users) can create, will soon include ads within them, company representatives teased during a #Twitter4News events in Dubai this week.
The ads will be “full-screen vertical video,” just like the 10-second ads you see on Snapchat or between Instagram Stories. Read more…