Remember when Steve Jobs introduced the iPad, back in 2010?
He said the iPad is not only a new device — it’s a new category of devices, right in the middle between the smartphone and the laptop. And to live up to that promise, it had to be better at certain tasks than either the laptop or the smartphone. Jobs then listed these tasks: browsing the web; reading emails; enjoying photos, videos, and music; playing games; and reading ebooks.
In a word, Jobs defined the iPad as a device for consuming content, with some light productivity on the side.