Pandora’s done forking its lunch over to Spotify. The popular internet radio service is going on-demand with a new “Premium” subscription service announced Monday.
Users will be able to pay $9.99 a month to search for and play whatever they want, whenever they want — and the service has a bit of Pandora’s secret sauce mixed in.
When you create a new playlist using the Premium service, you can ask Pandora to fill in any gaps using the same technology behind its radio service.
The so-called “Music Genome Project” analyzes songs according to 450 attributes and uses this data — combined with what you tell Pandora you like or dislike — to play music tailored to your individual taste. Premium users can make a playlist, add two songs — “Blood and Thunder” and “Angel of Death,” say — tap “Add Similar” and get a bunch of other, uh, feel-good songs. Read more…