Apple has reinvented what it means to be a Twitter lurker.
The company’s Twitter profile makes it look like the tech giant does absolutely nothing on the platform: Apple has never tweeted, not one single time, and it follows zero accounts.
But thanks to Twitter’s new ad transparency tool, we can now see that Apple is actually prolific around the globe — in promoted tweets advertising its products.
On Friday, the fan blog 9to5Mac took advantage of Twitter’s ads transparency tool to find just what messages Apple wants to get out there. Primarily, Apple really wants the people of Twitter to get #BehindTheMac. You can see all of Apple’s promoted tweets here. Read more…